Multicultural Marketing

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Young Hispanic American adults in an urban environment representing the youngest major consumer demographic in the United States

Brands Are Spending Billions on Gen Z. They're Already Inside the Hispanic Market.

The median age of a Hispanic American is 27.5. If your brand is chasing Gen Z, you are already in this market. The question is whether you are showing up intentionally.

Johann Gamez

August 25, 2026 · 4 min read

Bilingual Hispanic American professional in a modern workspace representing the majority of Hispanic consumers who are fluent in both English and Spanish

Multicultural Marketing

74% of Hispanic Spanish Speakers Are Bilingual. The Spanish-Only Strategy Reaches the Rest.

Three out of four Hispanic Spanish speakers also speak English well or very well. The Spanish-only campaign strategy was built for the other one. Here's what that means for your brand.

Johann Gamez

August 25, 2026 · 4 min read