Terms and Conditions

Effective Date: 04/09/2025
Last Updated: 04/09/2025

Alerta Multicultural Creative Agency

CONTENTS

1. Acceptance of Terms
2. Company Information
3. Services Description
4. Client Responsibilities
5. Intellectual Property Rights
6. Payment Terms
7. Project Timeline and Delivery
8. Revisions and Changes
9. Confidentiality
10. Limitation of Liability
11. Indemnification
12. Termination
13. Dispute Resolution
14. General Provisions
15. Contact Information

1. ACCEPTANCE OF TERMS

By accessing or using the services provided by Alerta Multicultural Creative Agency (“Alerta,” “we,” “us,” or “our”), you (“Client,” “you,” or “your”) agree to be bound by these Terms and Conditions (“Terms”). If you do not agree to these Terms, please do not use our services.

2. COMPANY INFORMATION

Alerta is a multicultural creative agency specializing in helping forward-thinking brands establish and grow their multicultural audience through comprehensive marketing campaigns, creative services, and innovative communication strategies.

Website: www.wearealerta.com

3. SERVICES DESCRIPTION

Alerta provides creative and marketing services including but not limited to:

• Multicultural marketing campaigns
• Through-the-line (TTL) campaign development
• Creative content production
• Brand strategy and consultation
• Digital marketing services
• Metaverse-based projects
• International campaign production
• Cultural consulting services
• Technology integration solutions

4. CLIENT RESPONSIBILITIES

4.1 Accurate Information

You agree to provide accurate, complete, and current information necessary for the provision of our services.

4.2 Cooperation

You agree to cooperate with Alerta and provide timely feedback, approvals, and materials necessary for project completion.

4.3 Content Ownership

You represent and warrant that you own or have the necessary rights to all content, materials, and information provided to Alerta.

4.4 Brand Guidelines

You agree to provide clear brand guidelines, objectives, and requirements for all projects.

5. INTELLECTUAL PROPERTY RIGHTS

5.1 Client Materials

All materials, content, trademarks, and intellectual property provided by the Client remain the exclusive property of the Client.

5.2 Work Product

Unless otherwise specified in writing, all creative work, concepts, strategies, and deliverables created by Alerta become the property of the Client upon full payment of all fees.

5.3 Alerta Portfolio Rights

Alerta retains the right to display completed work in portfolios, case studies, and promotional materials unless otherwise agreed in writing.

5.4 Third-Party Materials

Any third-party materials, stock imagery, music, or other content used in projects are subject to their respective licensing terms.

6. PAYMENT TERMS

6.1 Fees and Invoicing

All fees, payment schedules, and project costs will be outlined in separate project agreements or statements of work.

6.2 Payment Due Date

Unless otherwise specified, invoices are due within 30 days of receipt.

6.3 Late Payments

Late payments may incur additional fees and may result in suspension of services.

6.4 Expenses

Client agrees to reimburse Alerta for pre-approved expenses incurred during project execution.

7. PROJECT TIMELINE AND DELIVERY

7.1 Timeline Estimates

Project timelines are estimates and may be subject to change based on project scope, client feedback, and unforeseen circumstances.

7.2 Client Delays

Delays caused by client feedback, approvals, or material provision may extend project timelines accordingly.

7.3 Force Majeure

Alerta shall not be liable for delays caused by circumstances beyond our reasonable control.

8. REVISIONS AND CHANGES

8.1 Included Revisions

The number of included revisions will be specified in individual project agreements.

8.2 Additional Revisions

Revisions beyond the agreed scope may incur additional charges.

8.3 Scope Changes

Significant changes to project scope will require written approval and may result in additional fees and timeline adjustments.

9. CONFIDENTIALITY

9.1 Mutual Confidentiality

Both parties agree to maintain confidentiality of proprietary information shared during the course of the business relationship.

9.2 Non-Disclosure

Alerta will not disclose client strategies, campaigns, or sensitive business information to third parties without written consent.

10. LIMITATION OF LIABILITY

10.1 Service Limitation

Alerta’s liability shall be limited to the amount paid by the Client for the specific services that gave rise to the claim.

10.2 Indirect Damages

In no event shall Alerta be liable for indirect, incidental, special, consequential, or punitive damages.

10.3 Campaign Performance

While Alerta strives for excellence, we cannot guarantee specific results or performance metrics for marketing campaigns.

11. INDEMNIFICATION

Client agrees to indemnify and hold harmless Alerta from any claims, damages, or expenses arising from:

• Client’s use of delivered materials
• Infringement of third-party rights by Client-provided content
• Client’s violation of these Terms

12. TERMINATION

12.1 Termination Rights

Either party may terminate services with written notice as specified in individual project agreements.

12.2 Effect of Termination

Upon termination, Client shall pay for all work completed and expenses incurred up to the termination date.

12.3 Return of Materials

Upon termination, both parties agree to return or destroy confidential materials as requested.

13. DISPUTE RESOLUTION

13.1 Governing Law

These Terms shall be governed by the laws of [Insert Jurisdiction].

13.2 Mediation

Parties agree to attempt resolution of disputes through mediation before pursuing legal action.

13.3 Jurisdiction

Any legal proceedings shall be conducted in the courts of [Insert Jurisdiction].

14. GENERAL PROVISIONS

14.1 Entire Agreement

These Terms, together with any signed agreements, constitute the entire agreement between the parties.

14.2 Modifications

These Terms may only be modified in writing and signed by both parties.

14.3 Severability

If any provision is found unenforceable, the remaining provisions shall remain in full force.

14.4 Assignment

These Terms may not be assigned without written consent of both parties.

15. CONTACT INFORMATION

By engaging Alerta’s services, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.