Author

Johann Gamez

Young Hispanic American professional in an urban setting representing a demographic in its peak spending years

Multicultural Marketing

Hispanic Consumer Spending Grew 64.7% Since 2012. Most Brands Still Haven't Noticed.

64.7% growth. 12 consecutive years. 14 points above the national average. The most significant consumer growth trend in America — and most brands are still treating it as secondary.

Johann Gamez

August 25, 2026 · 4 min read

Young Hispanic American adults in an urban environment representing the youngest major consumer demographic in the United States

Multicultural Marketing

Brands Are Spending Billions on Gen Z. They're Already Inside the Hispanic Market.

The median age of a Hispanic American is 27.5. If your brand is chasing Gen Z, you are already in this market. The question is whether you are showing up intentionally.

Johann Gamez

August 25, 2026 · 4 min read

Bilingual Hispanic American professional in a modern workspace representing the majority of Hispanic consumers who are fluent in both English and Spanish

Multicultural Marketing

74% of Hispanic Spanish Speakers Are Bilingual. The Spanish-Only Strategy Reaches the Rest.

Three out of four Hispanic Spanish speakers also speak English well or very well. The Spanish-only campaign strategy was built for the other one. Here's what that means for your brand.

Johann Gamez

August 25, 2026 · 4 min read