Launching a brand new beverage category in Latin America — and making it feel like it belonged there from the start
Alerta handled the full transcreation and social media production for the Vizzy Latin America launch. We rebuilt the campaign copy in Spanish from the creative intent of the original English scripts, making the product feel light, fun, and genuinely appealing to Latin American...
The Challenge
Vizzy Hard Seltzer belongs to a category with which Latin American consumers have little to no familiarity. Launching a hard seltzer in markets where the category essentially did not exist required more than adapting an existing campaign; it required making a completely new type of beverage feel desirable, understandable, and relevant to audiences who had never considered it before. The creative needed to introduce the category and the product simultaneously without overwhelming or alienating the audience.
The Solution
Alerta handled the full transcreation and social media production for the Vizzy Latin America launch. We rebuilt the campaign copy in Spanish from the creative intent of the original English scripts, making the product feel light, fun, and genuinely appealing to Latin American consumers rather than like an imported trend being pushed into a market that was not ready for it. We delivered a 15-second hero video, three 6-second cutdowns, and the complete social media and Google ads package across all required formats, with full post-production, animation, and original audio recording handled in-house.
Campaign Content
Static Content · Social & Print
How We Did It
Introducing a category and a product simultaneously
The creative challenge was not just launching Vizzy, it was launching the concept of hard seltzer itself in markets where the category was new. We built the transcreation to make the product feel intuitively appealing and easy to understand, letting the campaign’s visual energy and tone do the work of category education without making it feel like a lesson.
Transcreation for a new audience
We rebuilt the Vizzy scripts in Spanish to match the emotional and tonal intent of the original, preserving the brand’s light, refreshing, and fun energy while ensuring every line felt natural to Latin American consumers rather than translated from a North American brief.
Multi-format social and digital delivery
The full package covered every digital touchpoint: hero video, cutdowns, social media assets, and Google ads — giving local market teams everything they needed to activate the launch across all channels simultaneously without additional production.
Efficient production at launch scale
By handling transcreation, post-production, animation, recording, and digital asset production as one integrated process, Alerta delivered a complete launch toolkit efficiently, giving Vizzy a strong, consistent market entry across Latin America from a single production.
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to a wider America?
Expand to a wider market. We help brands of all sizes take advantage of the bigger opportunity through a bilingual culture-conscious approach. Let’s chat today.
hello@alertacreative.com