Bringing Move This World's social emotional learning methodology to Spanish-speaking students and educators
Alerta handled the full transcreation and Spanish language production for 40 Move This World educational videos. We rebuilt the scripts from the educational and emotional intent of the original English content, ensuring every lesson, every prompt, and every moment of connectio...
The Challenge
Move This World has developed a powerful social-emotional learning methodology, a video-based educational program designed to help students and educators build the emotional skills they need to thrive. The program was working in English-speaking markets, but Spanish-speaking students and school communities were unable to access it in their language. A direct translation was not sufficient; the emotional resonance, the educational tone, and the cultural nuance of the content had to be preserved in Spanish for the methodology to work as intended with a new audience.
The Solution
Alerta handled the full transcreation and Spanish language production for 40 Move This World educational videos. We rebuilt the scripts from the educational and emotional intent of the original English content, ensuring every lesson, every prompt, and every moment of connection translated not just linguistically but culturally and pedagogically into Spanish. We produced a full recording session with Spanish language talent, handled all dubbing, audio editing, captioning, and subtitling, and delivered 40 polished 16x9 videos ready for distribution to Spanish-speaking schools and communities.
Campaign Content
How We Did It
Transcreation for educational impact
We rebuilt every script around the original's educational and emotional intent rather than translating word-for-word. Social-emotional learning content depends on precise language; the wrong word or the wrong tone can break the connection between the content and the student. We treated every script with the care it deserved.
Full Spanish-language recording
We produced a complete recording session with Spanish language talent selected for their ability to deliver the warm, encouraging, and age-appropriate tone that Move This World's methodology requires. The voices had to feel like trusted educators, not voice actors reading a script.
Dubbing, captioning, and subtitles
Every video was fully dubbed in Spanish with synchronized audio, captioned for accessibility, and subtitled, ensuring the content was accessible to the widest possible audience of Spanish-speaking students and educators, regardless of their viewing environment.
40 Videos from one integrated process
The full scope of 40 videos was managed as a single, integrated production and post-production process, ensuring consistent quality, tone, and delivery standards across all content without requiring multiple production rounds.
Ready to sell
to a wider America?
Expand to a wider market. We help brands of all sizes take advantage of the bigger opportunity through a bilingual culture-conscious approach. Let’s chat today.
hello@alertacreative.com