Celebrating 50 years of Walt Disney World with the Hispanic families who have always been part of the magic
Alerta developed an original bilingual creative concept and a full execution strategy to engage US Hispanic audiences with the Walt Disney World 50th anniversary celebration. We created the campaign concept, developed the executions, wrote the scripts ready for production, and...
The Challenge
Walt Disney World's 50th anniversary was one of the most significant brand milestones in entertainment history. The global campaign was already in motion, but reaching US Hispanic audiences required more than applying Spanish subtitles to existing executions. Hispanic families have their own relationship with Disney, their own memories, their own reasons why the magic matters. The campaign needed to honor the anniversary through a lens that felt genuinely connected to the Hispanic experience rather than adapted from the general market.
The Solution
Alerta developed an original bilingual creative concept and a full execution strategy to engage US Hispanic audiences with the Walt Disney World 50th anniversary celebration. We created the campaign concept, developed the executions, wrote the scripts ready for production, and contributed a vision for the campaign logo that reflected both the grandeur of the anniversary and the cultural warmth of the Hispanic audience it was designed to reach. The work positioned Alerta as a trusted creative partner for one of the world’s most iconic brands at one of its most historic moments.
Campaign Content
How We Did It
Original Concept for the Hispanic Audience
We did not adapt the general market anniversary campaign. We developed an original creative platform specifically for US Hispanic families, one that connected the universal magic of Disney with the specific cultural values, family traditions, and emotional resonance that make Disney meaningful to Hispanic audiences in a way that is distinctly their own.
Execution Development Across Multimedia
From the original concept, we developed a full suite of executions designed to work across multiple media formats and touchpoints, giving Disney's production teams production-ready scripts and a clear creative vision for the anniversary campaign.
Cultural Authenticity
A 50th-anniversary campaign for the world’s most beloved entertainment brand could easily become a generic celebration. We made sure it did not. Every creative decision was rooted in what Disney genuinely means to Hispanic families, not the brand’s universal magic, but the specific memories, traditions, and emotional connections that make Disney part of the Latino family story across generations. That authenticity is what separates a campaign that reaches an audience from one that truly resonates with them.
Scripts Ready for Production
Every script delivered was production-ready, fully developed, bilingual, and built to translate directly into broadcast and social media executions without requiring additional creative development rounds.
Ready to sell
to a wider America?
Expand to a wider market. We help brands of all sizes take advantage of the bigger opportunity through a bilingual culture-conscious approach. Let’s chat today.
hello@alertacreative.com