Three years helping Hispanic New Yorkers 50+ show up and vote informed
Alerta developed an original bilingual voter education campaign and produced it for three consecutive election cycles: 2023, 2024, and 2025. Each year, we created fully original scripts in English and Spanish, character illustrations, animated assets, and digital video deliver...
The Challenge
Voter participation among Hispanic and multicultural New Yorkers 50+ is consistently lower than it should be, not from lack of interest, but from lack of clear, culturally relevant information about how, when, and why to vote. AARP needed a campaign that educated this audience on the key aspects of the electoral process and motivated genuine, informed participation across multiple election cycles.
The Solution
Alerta developed an original bilingual voter education campaign and produced it for three consecutive election cycles: 2023, 2024, and 2025. Each year, we created fully original scripts in English and Spanish, character illustrations, animated assets, and digital video delivered across all relevant formats. The campaign was built to feel warm and accessible rather than institutional, speaking directly to the lived experience of multicultural New Yorkers who have every reason to participate but needed the right invitation to do so.
Campaign Content
Static Content · Social & Print
How We Did It
Original bilingual scripting
Every line was written from scratch in both English and Spanish, not translated from one to the other. Each version is built for its audience from the first word.
Character illustration and design
We created original illustrated characters and a visual identity for the campaign, giving it a distinctive look that felt warm, human, and culturally connected rather than generic civic messaging.
Animation and post-production
Full animated asset production, including supers, end cards, audio recording in both languages, mix, and delivery across every required format and platform.
Three-year consistency
Running this campaign for three consecutive election cycles allowed us to build on what worked each year, refining the messaging, improving the creative, and deepening the connection with the audience over time.
Ready to sell
to a wider America?
Expand to a wider market. We help brands of all sizes take advantage of the bigger opportunity through a bilingual culture-conscious approach. Let’s chat today.
hello@alertacreative.com