Rebuilding Natura from the ground up — new brand identity, new e-commerce platform, new market position
Alerta developed a complete rebrand for Natura from the ground up, including a new logo, a full brandbook, brand guidelines, and mockups across key touchpoints, and designed the full e-commerce website with original copy. The rebrand gave Natura a visual identity and brand lan...
The Challenge
Natura is a top seller in the smoking paper products category, but its brand identity and digital presence did not reflect the quality and market position of its products. To compete effectively and build a direct-to-consumer e-commerce business, Natura needed a complete rebrand that elevated the brand visually and strategically, as well as a new website that could convert browsers into buyers. The challenge was building a brand identity strong enough to stand out in a competitive category while creating an e-commerce experience that made purchasing feel seamless and trustworthy.
The Solution
Alerta developed a complete rebrand for Natura from the ground up, including a new logo, a full brandbook, brand guidelines, and mockups across key touchpoints, and designed the full e-commerce website with original copy. The rebrand gave Natura a visual identity and brand language that positioned it as a premium player in its category, while the e-commerce platform provided a direct channel to its consumers that was as polished and trustworthy as the products it sells. Every element was designed to work together as a cohesive brand system from the logo to the last line of web copy.
DELIVERABLES
Logo · New Brand Identity · Full Redesign
Brandbook · Complete Brand Guidelines
Brand Mockups · Key Touchpoints
Web Design · Full E-Commerce Platform
Original Website Copy · English
Campaign Content
Static Content · Social & Print
How We Did It
Rebrand built for market leadership
We developed Natura's new brand identity from the strategic position the company wanted to own premium, trustworthy, and distinctly its own in a category where most brands look and sound alike. The logo, color system, typography, and visual language were all built to signal quality and confidence from the first impression.
Brandbook and guidelines for long-term consistency
We delivered a complete brandbook and brand guidelines document, giving Natura's team everything they needed to apply the new identity consistently across every touchpoint, from packaging and print to digital and social, without requiring Alerta's involvement in every execution.
E-Commerce platform designed to convert
The website was designed with the consumer journey at the center, making it easy to discover products, understand their quality, and complete a purchase with confidence. The original copy was written to support the new brand voice and guide visitors from landing to checkout.
Product Packaging Design
We designed the full product packaging for Natura's smoking paper line, translating the new brand identity into the physical product experience. The packaging was built to stand out at retail while staying true to the visual system we developed, giving Natura a cohesive brand presence from the shelf to the screen.
Ready to sell
to a wider America?
Expand to a wider market. We help brands of all sizes take advantage of the bigger opportunity through a bilingual culture-conscious approach. Let’s chat today.
hello@alertacreative.com