INTAR (International Arts Relations)

Arts & Culture · Rebranding · Social Media · Web Design · Monthly Retainer · New York

Rebranding one of New York's most important Latinx theater institutions and building its digital presence from the ground up

ClientINTAR (International Arts Relations)

MarketNew York City

AudienceTheater lovers, Latinx arts community, playwrights, actors, and cultural institutions in New York

ServicesRebranding · Original Copy · Social Media · Video Production · Web Design · Monthly Retainer

Full rebrand developed for one of New York's most important Latinx theater institutions

Months per year of social media and web management

Mult-static

and video social assets delivered every month

New website designed and launched

The Challenge

INTAR has been one of the most important incubators for Latinx theater talent in New York for decades, elevating actors, playwrights, and productions that would not otherwise find a stage. But the organization's digital presence and brand identity did not reflect the quality and importance of the work happening inside its walls. INTAR needed a rebrand and a digital strategy that positioned it as the cultural institution it truly is: visible, modern, and worthy of the extraordinary talent it champions.

The Solution

Alerta developed a full rebrand for INTAR and built its digital presence from the ground up. We created original copy for the web and social channels, designed and launched a new website, and took over the ongoing management of INTAR's social media, producing monthly static and video assets that celebrated the performances, productions, and people that make INTAR one of New York's most vital cultural institutions. The monthly retainer ensured INTAR had a consistent, professional digital voice that matched the prestige of the work it produces and the artists it supports.

Campaign Content

Static Content · Social & Print

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How We Did It

Rebrand built around cultural prestige

We developed INTAR's new brand identity around the cultural weight of what the organization actually does, giving voice and stage to Latinx theater artists who are changing American theater from the inside. Every creative decision was made to reflect that prestige and that purpose.

Original copy for web and social

We wrote all original copy for INTAR's website and social channels, finding a voice that was warm, culturally proud, and accessible to both the theater community and the broader New York public who deserved to know about the extraordinary work INTAR produces.

Web design that reflects the brand

We designed a new website that positioned INTAR as a modern, credible cultural institution, giving the organization a digital home worthy of its history, talent, and mission to elevate Latinx voices in American theater.

Monthly social media presence

Every month, Alerta produces the static and video content that keeps INTAR visible and active in the New York arts community, celebrating productions, artists, and milestones with the consistency and quality required to build a cultural brand over time.

Ready to sell
to a wider America?

Expand to a wider market. We help brands of all sizes take advantage of the bigger opportunity through a bilingual culture-conscious approach. Let’s chat today.

hello@alertacreative.com