Normalizing behavioral health conversations in the Bronx — every month, across every channel
Alerta manages BTC's fully integrated marketing operation on a monthly retainer, producing broadcast, digital, social media, print, and radio assets in English and Spanish each month. Rather than running a one-off campaign and stepping away, we build a sustained, always-on pre...
The Challenge
Mental health and behavioral health challenges remain widely under-discussed in many communities, particularly in Hispanic and multicultural Bronx neighborhoods, where stigma, cultural barriers, and lack of accessible information make it difficult for people to seek the help they need. Bronx Treatment Center needed a consistent, ongoing marketing presence that could chip away at that stigma month after month, normalize the conversation around behavioral health, and connect community members with accessible, judgment-free care.
The Solution
Alerta manages BTC's fully integrated marketing operation on a monthly retainer, producing broadcast, digital, social media, print, and radio assets in English and Spanish each month. Rather than running a one-off campaign and stepping away, we build a sustained, always-on presence in the Bronx community that keeps behavioral health visible, accessible, and destigmatized year-round. Each month's content is developed with the same cultural sensitivity and community understanding that defines all of Alerta's Bronx work, ensuring BTC's message consistently feels like it comes from within the community rather than being directed at it from the outside.
Campaign Content
Static Content · Social & Print
How We Did It
Strategy 1
Always-On community presence Mental health stigma does not disappear after one campaign. By maintaining a consistent monthly presence across all channels, Alerta ensures BTC remains visible in the Bronx community year-round, building trust and familiarity that a single campaign cannot achieve.
Culturally sensitive messaging
Every piece of content is developed with deep awareness of the cultural barriers that prevent Bronx residents from seeking behavioral health support. The tone is never clinical or institutional; it is warm, honest, and grounded in the reality of the community BTC serves.
Full bilingual production
All monthly content is produced in English and Spanish simultaneously, ensuring that every member of the Bronx community can access BTC's message in the language they feel most comfortable with, without one version feeling like an afterthought to the other.
Normalizing the conversation
Month after month, the campaign does the slow and essential work of making behavioral health a normal part of community conversation, reducing stigma, increasing awareness of available resources, and positioning BTC as a trusted, accessible provider for anyone who needs support.
Ready to sell
to a wider America?
Expand to a wider market. We help brands of all sizes take advantage of the bigger opportunity through a bilingual culture-conscious approach. Let’s chat today.
hello@alertacreative.com