Bringing Blue Moon's Made Brighter platform to life across Latin America in three languages
Alerta handled the full transcreation and post-production process for the Made Brighter campaign across Latin America. Rather than translating copy word-for-word, we rebuilt the brand language in Spanish and Portuguese from the creative intent outward, preserving the emotional...
The Challenge
Blue Moon's Made Brighter brand platform had been established in the US market. The challenge was extending that positioning into Latin America in a way that felt genuinely local rather than simply translated. Spanish and Portuguese-speaking audiences have distinct cultural nuances, and a direct translation of English brand language rarely carries the same emotional weight. The campaign needed to feel as if it had been written for each market from the start.
The Solution
Alerta handled the full transcreation and post-production process for the Made Brighter campaign across Latin America. Rather than translating copy word-for-word, we rebuilt the brand language in Spanish and Portuguese from the creative intent outward, preserving the emotional positioning of Made Brighter while ensuring each version resonated naturally with its target audience. We adapted the key visual system across all three languages, produced original audio recordings in Spanish and Portuguese, and delivered the full video and OOH package across every required format and market.
Campaign Content
Static Content · Social & Print
How We Did It
Transcreation, not translation
We rebuilt the Made Brighter brand language in Spanish and Portuguese based on creative intent, not on the English words. Every line was written to carry the same emotional weight in each language while feeling native to its audience.
Key visual adaptation
The visual identity was adapted across all three languages, maintaining full brand consistency while adjusting typography, layout, and hierarchy to each language's natural rhythm and length without compromising the original design system.
Original audio recording
We recorded original Spanish and Portuguese voice-overs and produced the full audio mix for every version, ensuring the brand platform’s tone and energy translated as powerfully in sound as in visuals.
Multi-Format delivery
Every piece of content was delivered across 16x9, 1x1, and 4x5 formats simultaneously, giving local market teams everything they needed to activate across digital, social, and out-of-home without additional production.
Ready to sell
to a wider America?
Expand to a wider market. We help brands of all sizes take advantage of the bigger opportunity through a bilingual culture-conscious approach. Let’s chat today.
hello@alertacreative.com