Adapting LightSky Citrus Wheat for Latin American audiences — same brand, built for the market
Alerta handled the full transcreation of the US scripts into Spanish, rebuilding the language from the creative intent rather than word-for-word. We produced the complete post-production package, including video editing, graphics animation, and audio mixing, and recorded the o...
The Challenge
The US agency had developed the original creative scripts for Blue Moon LightSky Citrus Wheat. The challenge was not simply translating those scripts; it was adapting them so they felt genuinely natural to a Latin American audience while preserving the brand tone and product positioning that Molson Coors required globally. A direct translation of US advertising copy rarely carries the same rhythm, cultural weight, or emotional resonance in Spanish-speaking markets.
The Solution
Alerta handled the full transcreation of the US scripts into Spanish, rebuilding the language from the creative intent rather than word-for-word. We produced the complete post-production package, including video editing, graphics animation, and audio mixing, and recorded the original Spanish-language audio to ensure the final delivery felt native to the Latin American market. The result was a 6-second, 16x9 video that maintained full Blue Moon brand consistency while speaking authentically to the regional audience.
Campaign Content
How We Did It
Transcreation, not translation
We rebuilt the US script in Spanish, preserving the original's emotional and strategic intent while making it feel as if it had been written for Latin American audiences from the start.
Post-production and animation
Full video editing and graphics animation delivered to Blue Moon brand standards, ensuring the 6-second format punches with the same visual impact as the longer US versions.
Original spanish audio recording
We produced a full recording session in Spanish, ensuring that the spot’s voice, tone, and energy matched the lighter, more refreshing positioning of LightSky Citrus Wheat for the Latin American consumer.
Ready to sell
to a wider America?
Expand to a wider market. We help brands of all sizes take advantage of the bigger opportunity through a bilingual culture-conscious approach. Let’s chat today.
hello@alertacreative.com