Promoting the most important Latino theater festival in New York — two years in a row
Alerta developed and managed the full digital marketing campaign for Teatro Fest in both 2023 and 2024 from original creative concept through campaign execution and management. We created all social media assets, wrote original copy for every post and newsletter, managed the c...
The Challenge
Teatro Fest is the most important Latino theater festival in New York, bringing together 9 theater companies and dozens of new productions each year in a celebration of Latino storytelling, performance, and cultural voice. But a festival of this scale and cultural significance needed marketing that matched its ambition. Reaching New York's theater-going public, building awareness among the broader Latino community, and driving attendance to multiple productions across multiple venues required a coordinated digital campaign that could make the festival feel like the unmissable cultural event it is.
The Solution
Alerta developed and managed the full digital marketing campaign for Teatro Fest in both 2023 and 2024 from original creative concept through campaign execution and management. We created all social media assets, wrote original copy for every post and newsletter, managed the campaign across digital channels, and ensured the festival maintained a consistent, professional, and culturally vibrant presence throughout its annual run. By producing the campaign for two consecutive years, Alerta helped build the cumulative brand recognition that transformed Teatro Fest from a well-kept secret into a must-attend event on New York's cultural calendar.
Campaign Content
Static Content · Social & Print
How We Did It
Original creative concept for a cultural institution
We developed the creative platform for Teatro Fest from the cultural significance of what the festival actually represents, the most concentrated celebration of Latino theater talent in New York, a city where Latino voices have shaped the stage for generations. The concept gave the campaign the weight and excitement the festival deserved.
Social media is built for a cultural audience
Every social media asset was designed to feel like it belonged in the feeds of people who care deeply about theater, culture, and Latino artistic expression, not generic event promotion, but content that reflected the creativity and energy of the festival itself.
Newsletter campaign management
We wrote and managed the newsletter communications for both years, keeping subscribers informed, excited, and connected to the festival throughout its run with content that celebrated the productions, the artists, and the cultural community coming together around Teatro Fest.
Two Years of brand building
Running the campaign for two consecutive years allowed Alerta to build on what worked in 2023 and deepen the festival's relationship with its audience in 2024, growing awareness, recognition, and attendance through consistent, high-quality creative and campaign management year over year.
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to a wider America?
Expand to a wider market. We help brands of all sizes take advantage of the bigger opportunity through a bilingual culture-conscious approach. Let’s chat today.
hello@alertacreative.com