# Alerta Creative Marketing > Premier multicultural creative agency specializing in Hispanic marketing, video production, brand strategy, and performance media. ## Overview - Headquarters: 535 5th Ave, New York, NY 10017 - Markets: United States and Latin America - Certification: NMSDC Minority Business Enterprise (MBE) - Contact: hello@alertacreative.com | +1 (586) 202-4830 ## Services - Strategy & Creative - Video & Production - Digital & Performance - Branding & Interactive - Kaiman Studio AI & Alerta Access ## Case Studies - [AARP NEW YORK. PRIDE MARCH 2022 / 2023 / 2024 / 2025](https://www.wearealerta.com/work/aarp-pride-march): Four years marching with AARP at the biggest LGBTQ+ event in New York - [AARP NEW YORK. SOCIAL SECURITY 90TH ANNIVERSARY](https://www.wearealerta.com/work/aarp-social-security-90th): Celebrating 90 years of Social Security and making sure New Yorkers fight to protect it - [AARP NEW YORK. VOTER EDUCATION CAMPAIGN 2023 / 2024 / 2025](https://www.wearealerta.com/work/aarp-voter-education): Three years helping Hispanic New Yorkers 50+ show up and vote informed - [AARP NEW YORK. CAREGIVERS CAMPAIGN 2025](https://www.wearealerta.com/work/aarp-caregivers): Reminding New York's invisible caregivers that they are not alone - [AARP NEW YORK. RX DRUG PRICES](https://www.wearealerta.com/work/aarp-rx-drug-prices): The campaign that changed the price of prescription drugs in America - [BLUE MOON. LATIN AMERICA LAUNCH (LUNA PROJECT)](https://www.wearealerta.com/work/blue-moon-luna): Launching the number one craft beer in America across Latin America — from the Denver brewery to five markets in three languages - [BLUE MOON. MADE BRIGHTER](https://www.wearealerta.com/work/blue-moon-made-brighter): Bringing Blue Moon's Made Brighter platform to life across Latin America in three languages - [BLUE MOON. LIGHTSKY](https://www.wearealerta.com/work/blue-moon-lightsky): Introducing a lighter Blue Moon to Latin America — in their language, for their moment - [BLUE MOON. LIGHTSKY CITRUS WHEAT](https://www.wearealerta.com/work/blue-moon-lightsky-citrus-wheat): Adapting LightSky Citrus Wheat for Latin American audiences — same brand, built for the market - [COORS LIGHT. OFFICIAL BEER OF...](https://www.wearealerta.com/work/coors-light-official-beer-of): Taking the most successful Coors Light campaign in America and making it feel like it was made for Latin America - [COORS LIGHT. SUMMER JOBS](https://www.wearealerta.com/work/coors-light-summer-jobs): Creating the most chilled summer jobs in Latin America - [COORS LIGHT — MADE TO CHILL](https://www.wearealerta.com/work/coors-light-made-to-chill): Reclaiming Coors Light's position as the most refreshing beer in Latin America — with a 100% Short Term Incentive score - [COORS ORIGINAL. COORS BANQUET. PAN-REGIONAL](https://www.wearealerta.com/work/coors-banquet-pan-regional): Positioning Coors Original and Coors Banquet as the ultimate beer for relaxing with friends across South America - [COORS LIGHT. BLUE MOUNTAINS](https://www.wearealerta.com/work/coors-light-blue-mountains): Bringing the Blue Mountains to life in Latin America with full 3D VFX production across five markets - [K12. CULTURE GUARDIANS](https://www.wearealerta.com/work/k12-culture-guardians): Introducing the largest virtual public school in America to multicultural families across the country - [K12 . OUTSTANDING OUTCOMES](https://www.wearealerta.com/work/k12-outstanding-outcomes): Giving multicultural families across America a better alternative for their children's education - [ESSEN HEALTHCARE. HEALTH IS ESSENTIAL](https://www.wearealerta.com/work/essen-healthcare): Turning a Bronx healthcare network into the most trusted provider in the community - [BRONX TREATMENT CENTER](https://www.wearealerta.com/work/bronx-treatment-center): Normalizing behavioral health conversations in the Bronx — every month, across every channel - [MILLER LITE. LATIN AMERICA CAMPAIGN](https://www.wearealerta.com/work/miller-lite-latin-america): Making a true American brand feel relevant to different audiences while maintaining its integrity. - [WALT DISNEY WORLD RESORT. TWO VACATIONS IN ONE](https://www.wearealerta.com/work/disney-two-vacations): Inviting families to add a Disney Cruise to their unforgettable Walt Disney World vacation. - [WALT DISNEY WORLD RESORT. 50 YEARS OF MAGIC](https://www.wearealerta.com/work/disney-50-years-of-magic): Celebrating 50 years of Walt Disney World with the Hispanic families who have always been part of the magic - [WALT DISNEY WORLD RESORT. MAMI KNOWS BEST](https://www.wearealerta.com/work/disney-mami-knows-best): Putting the Latina mom at the protagonist of a wonderful Disney World family vacation. - [GALA FOODS. SABOR DE HOGAR](https://www.wearealerta.com/work/gala-foods-sabor-de-hogar): Positioning Gala Foods as the supermarket that truly understands what home tastes like for ethnic communities in the US - [MOVE THIS WORLD. EDUCATIONAL PROGRAMS](https://www.wearealerta.com/work/move-this-world): Bringing Move This World's social emotional learning methodology to Spanish-speaking students and educators - [UNITED NATIONS GLOBAL COMPACT. PRINCIPLE 10](https://www.wearealerta.com/work/united-nations-principle-10): Supporting the powerful actions of the United to build a sustainable future, one brand at a time. - [VIZZY HARD SELTZER. LATAM INTROUCTION](https://www.wearealerta.com/work/vizzy-hard-seltzer-latam): Launching a brand new beverage category in Latin America — and making it feel like it belonged there from the start - [INTAR. REBRANDING AND LOCAL CAMPAIGN](https://www.wearealerta.com/work/intar-rebranding): Rebranding one of New York's most important Latinx theater institutions and building its digital presence from the ground up - [NATURA. REBRANDING AND WEB DESIGN](https://www.wearealerta.com/work/natura-rebranding): Rebuilding Natura from the ground up — new brand identity, new e-commerce platform, new market position - [ALLIANCE OF LATINO THEATRES. TEATRO FEST 2023 AND 2024](https://www.wearealerta.com/work/alliance-teatro-fest): Promoting the most important Latino theater festival in New York — two years in a row - [NIGHTLIFE BREWING.SEIZE THE NIGHT](https://www.wearealerta.com/work/nightlife-seize-the-night): Building a Miami craft brewery brand from the ground up — identity, taproom, content, and community - [BLUE MOON. REFRESH](https://www.wearealerta.com/work/blue-moon-refresh): 24 creative executions, one day of production, one of the world's top advertising photographers — all within budget - [1POINTFIVE. SPEAKING IN TONNES](https://www.wearealerta.com/work/speaking-in-tonnes): Producing a global interview series for one of the world's most important carbon removal companies — across three cities, five shoots, two continents - [INTENTION HEALTH CARE](https://www.wearealerta.com/work/intention-health-care): Building the brand identity and full communication toolkit for a new name in physician-led home care ## Blog - Index (EN): https://www.wearealerta.com/blog - Index (ES): https://www.wearealerta.com/es/blog - Live post index for LLMs: https://www.wearealerta.com/api/blog/llms-blog ## Languages - English: https://www.wearealerta.com/ - Spanish: https://www.wearealerta.com/es ## Full Case Study Summaries ### AARP NEW YORK. PRIDE MARCH 2022 / 2023 / 2024 / 2025 Alerta produced and managed AARP's full Pride March activation for four consecutive years, growing the campaign in scale and ambition each time. We handled everything from original creative concept and character illustration to full event production, media buying, geofencing, and organic and paid social. Year one included a branded truck with a screen, branded fans, and wristbands. Year two scaled to a double-decker bus with fans and wristbands. Years three and four saw the deployment of a fleet of 15 branded pedicabs, along with wristbands and posters, turning AARP into one of the most visible and energetic presences on the parade route. RESULTS BY YEAR 2022 — Year One
Activation: Branded truck with screen, fans, wristbands.Campaign: Geofencing launch year.Notable: First year establishing AARP's presence at NYC Pride 2023 — Year Two
Activation: Double-decker bus, fans, wristbands.Geofencing: 2,869,879 impressions · 14,474 clicks · 0.50% CTR
QR engagement: 918 scanned QR codes · 681 opt-in emails collected.Spectators: 2 million.Engagement strategy: QR codes placed on giveaway items for a chance to win a $500 gift card. 2024 — Year Three
Activation: 15 branded pedicabs, wristbands, posters.Geofencing: 3,345,668 impressions · 45,371 clicks · 2.62% CTR
QR engagement: 1,212 scanned QR codes · 621 sweepstakes entries.Spectators: 2.5 million.Engagement strategy: QR codes on giveaway items for a chance to win a $500 gift card. 2025 — Year Four
Activation: 15 branded pedicabs, wristbands, posters.Organic social reach: 2,100.Video views: 2,800.Engagement: 145.Note: Full campaign data pending — to be updated URL: https://www.wearealerta.com/work/aarp-pride-march ES: https://www.wearealerta.com/es/work/aarp-pride-march ### AARP NEW YORK. SOCIAL SECURITY 90TH ANNIVERSARY Alerta executed the New York chapter of AARP's national "I Earned My Slice" Social Security anniversary campaign. We took the campaign into the streets of New York, recorded real interviews with real people, and brought it to life across 15 pizza pop-up shops to celebrate the anniversary. We captured footage of landmark light-ups across the state (39 total), collaborated with a local influencer whose authentic connection to the mission drove exceptional engagement, and delivered social content, paid media, and event coverage that together generated a total reach of 314 million and 190 official proclamations recognizing Social Security Day. URL: https://www.wearealerta.com/work/aarp-social-security-90th ES: https://www.wearealerta.com/es/work/aarp-social-security-90th ### AARP NEW YORK. VOTER EDUCATION CAMPAIGN 2023 / 2024 / 2025 Alerta developed an original bilingual voter education campaign and produced it for three consecutive election cycles: 2023, 2024, and 2025. Each year, we created fully original scripts in English and Spanish, character illustrations, animated assets, and digital video delivered across all relevant formats. The campaign was built to feel warm and accessible rather than institutional, speaking directly to the lived experience of multicultural New Yorkers who have every reason to participate but needed the right invitation to do so. URL: https://www.wearealerta.com/work/aarp-voter-education ES: https://www.wearealerta.com/es/work/aarp-voter-education ### AARP NEW YORK. CAREGIVERS CAMPAIGN 2025 Alerta developed a full campaign centered on a street activation. We placed a gashapon machine, a capsule vending machine, in the streets of New York, inviting passersby to turn the knob, open a capsule, and find a personal message and a small gift inside. The activation created real moments of surprise and connection, making caregiving a visible, shared conversation in the middle of a New York street. The campaign extended to social media through TikTok and Instagram Reels, featuring two carefully selected influencers whose connection to caregiving was authentic and personal, supported by social video and static assets across all platforms. URL: https://www.wearealerta.com/work/aarp-caregivers ES: https://www.wearealerta.com/es/work/aarp-caregivers ### AARP NEW YORK. RX DRUG PRICES Alerta developed a full bilingual multimedia campaign under the Stop Rx Greed platform, original concept, characters, and script brought to life through 2D animation. We designed original characters fighting a giant prescription pill bottle in a boxing ring, turning a complex policy issue into a story anyone could rally behind. The animated broadcast spot, social cutdowns, and static assets were simultaneously adapted for 10 states. The campaign drove the public pressure that led to historic federal legislation granting Medicare the power to negotiate drug prices directly with pharmaceutical companies, and AARP chapters across additional states adopted it as their own. URL: https://www.wearealerta.com/work/aarp-rx-drug-prices ES: https://www.wearealerta.com/es/work/aarp-rx-drug-prices ### BLUE MOON. LATIN AMERICA LAUNCH (LUNA PROJECT) Alerta developed the full campaign with a local and regional mindset simultaneously. Over three weeks of production, we crafted a wide range of assets, from an exclusive look inside the Blue Moon brewery in Denver, Colorado, to high-speed effects captured with a camera robot, to multiple original animations that introduce audiences to the Blue Moon Perfect Pour ritual. We handled all original scripting in English, Spanish, and Portuguese, produced the full campaign shoot in Bogotá, Colombia, alongside the Denver content, and delivered post-production, animation, photography, VFX, and retail marketing toolkits from a single integrated process. Alerta produced over four times the expected deliverables in a single production: one full year of social content, two comprehensive retail toolkits, and a complete brand playbook for cohesive launch execution across all five countries. URL: https://www.wearealerta.com/work/blue-moon-luna ES: https://www.wearealerta.com/es/work/blue-moon-luna ### BLUE MOON. MADE BRIGHTER Alerta handled the full transcreation and post-production process for the Made Brighter campaign across Latin America. Rather than translating copy word-for-word, we rebuilt the brand language in Spanish and Portuguese from the creative intent outward, preserving the emotional positioning of Made Brighter while ensuring each version resonated naturally with its target audience. We adapted the key visual system across all three languages, produced original audio recordings in Spanish and Portuguese, and delivered the full video and OOH package across every required format and market. URL: https://www.wearealerta.com/work/blue-moon-made-brighter ES: https://www.wearealerta.com/es/work/blue-moon-made-brighter ### BLUE MOON. LIGHTSKY Alerta handled the full transcreation and social media production for the Blue Moon LightSky Latin America introduction. We rebuilt the campaign copy in Spanish from the creative intent rather than translating it directly, produced original supers and animated graphics, and delivered the complete video package across all required formats and specs. The campaign introduced LightSky as a natural fit for the Latin American consumer seeking a premium lighter-beer option without compromising the Blue Moon brand identity. URL: https://www.wearealerta.com/work/blue-moon-lightsky ES: https://www.wearealerta.com/es/work/blue-moon-lightsky ### BLUE MOON. LIGHTSKY CITRUS WHEAT Alerta handled the full transcreation of the US scripts into Spanish, rebuilding the language from the creative intent rather than word-for-word. We produced the complete post-production package, including video editing, graphics animation, and audio mixing, and recorded the original Spanish-language audio to ensure the final delivery felt native to the Latin American market. The result was a 6-second, 16x9 video that maintained full Blue Moon brand consistency while speaking authentically to the regional audience. URL: https://www.wearealerta.com/work/blue-moon-lightsky-citrus-wheat ES: https://www.wearealerta.com/es/work/blue-moon-lightsky-citrus-wheat ### COORS LIGHT. OFFICIAL BEER OF... Alerta was chosen as the agency to adapt the campaign for 10 Latin American countries. We started by developing original executional ideas that were simple, culturally relevant, and filmable in the spirit of the original campaign, finding the Latin American equivalent of each "chilling" moment rather than translating the US ones directly. Once executions were approved, we focused on casting, tailoring diversity and ethnic representation to each local marketing team's vision. Some talent was more relevant to certain countries, so we paired them with the occasions that would have the most impact in those specific markets. Through constant client-agency collaboration, Alerta produced more than three times the expected deliverables, extending the campaign's reach, localizing its impact, and maintaining full Coors Light brand consistency across all 10 borders. URL: https://www.wearealerta.com/work/coors-light-official-beer-of ES: https://www.wearealerta.com/es/work/coors-light-official-beer-of ### COORS LIGHT. SUMMER JOBS Alerta developed original scripts based on the US general market concept, adapted the campaign for Latin American audiences, and produced the full shoot on location in Palomino, Colombia, one of the region’s most visually stunning coastal settings. The production delivered 6 broadcast spots, 6 social media cutdowns, and 6 static assets across all required formats, with full post-production, including color correction, VFX compositing, supers animation, and audio mixing, handled entirely in-house. URL: https://www.wearealerta.com/work/coors-light-summer-jobs ES: https://www.wearealerta.com/es/work/coors-light-summer-jobs ### COORS LIGHT — MADE TO CHILL Alerta developed an original concept and script for the Made To Chill campaign and produced the full shoot in Miami, a city whose energy, diversity, and visual character made it the ideal production base for content designed to resonate across Latin America. We acquired the rights to "Too Hot" by Kool & The Gang (1979) to anchor the campaign's sound, giving the spots an instantly recognizable energy that matched the brand’s refreshing, laid-back spirit. We delivered 4 digital spots in multiple formats and 1 broadcast spot, with the complete post-production package including color correction, VFX compositing, supers animation, and original audio recording, all from a single integrated production. The campaign was validated by Kantar with a perfect 100% STI score, 97.1% YouTube completion rate, and significant lifts across every brand KPI, including a 72% lift in the "most refreshing beer" brand attribute that sits at the core of Coors Light's Latin American positioning. URL: https://www.wearealerta.com/work/coors-light-made-to-chill ES: https://www.wearealerta.com/es/work/coors-light-made-to-chill ### COORS ORIGINAL. COORS BANQUET. PAN-REGIONAL Alerta developed an original concept and copy for the campaign and produced the full photo shoot in Miami, delivering 28 original photos across campaign and lifestyle contexts, along with 3 OOH executions. Full photo retouching was handled in-house, ensuring every image met the premium visual standards both brands demand and gave local market teams a complete asset library to activate across out-of-home, digital, and social channels. URL: https://www.wearealerta.com/work/coors-banquet-pan-regional ES: https://www.wearealerta.com/es/work/coors-banquet-pan-regional ### COORS LIGHT. BLUE MOUNTAINS Alerta created two full 3D VFX spots for the campaign, Blue Mountains and Canned Cold. Rather than shooting on location, we filmed only the beer pour in the studio and built the entire surrounding world through 3D VFX and compositing, a production approach that delivered a premium cinematic result while maximizing efficiency across five markets simultaneously. The campaign was produced in three audio versions to serve each market with the right accent and language register: English, a Puerto Rican accent for the Caribbean markets, and a neutral Spanish accent for Honduras, Mexico, Panama, and the Dominican Republic. Local cultural nuance was embedded in the creative adaptation, ensuring audiences in each market felt the work was made specifically for them rather than imported from a US general-market brief. URL: https://www.wearealerta.com/work/coors-light-blue-mountains ES: https://www.wearealerta.com/es/work/coors-light-blue-mountains ### K12. CULTURE GUARDIANS Alerta developed the Culture Guardians campaign from an original concept built around a powerful cultural insight: multicultural parents are not just choosing a school; they are choosing how to protect and pass on their culture to the next generation. We produced a full bilingual national campaign, including 4 broadcast spots in English and Spanish, a direct-response video, social media assets, Google Ads, a bilingual landing page, and a branded content segment on Univision, one of the most trusted media platforms in the US Hispanic market. The campaign gave K12 a culturally resonant voice in communities that had never been directly spoken to about virtual public education. URL: https://www.wearealerta.com/work/k12-culture-guardians ES: https://www.wearealerta.com/es/work/k12-culture-guardians ### K12 . OUTSTANDING OUTCOMES Alerta developed the Outstanding Outcomes campaign from an original concept that put results at the center of the story, showing multicultural families what K12 students actually achieve, and making the case that virtual public education is not a compromise but an upgrade. We produced a full bilingual national campaign, including 4 broadcast spots in English and Spanish, a direct-response video, social media assets, Google Ads, a bilingual landing page, and a branded content segment on Univision. Building on the foundation established by Culture Guardians, Outstanding Outcomes continued to deepen K12's relationship with multicultural communities by moving the conversation from introduction to proof. URL: https://www.wearealerta.com/work/k12-outstanding-outcomes ES: https://www.wearealerta.com/es/work/k12-outstanding-outcomes ### ESSEN HEALTHCARE. HEALTH IS ESSENTIAL Alerta built the Health Is Essential campaign on the cultural truth that health is not a luxury or a choice but a necessity for everything else in their lives to keep working. We developed a brand platform rooted in that insight and executed it across video, social media, and community-facing content, positioning Essen Health Care as a provider that genuinely understood the realities of the people it served. The campaign drove exponential growth in new patients and lead generation, establishing Essen as the most culturally connected healthcare brand in the Bronx. URL: https://www.wearealerta.com/work/essen-healthcare ES: https://www.wearealerta.com/es/work/essen-healthcare ### BRONX TREATMENT CENTER Alerta manages BTC's fully integrated marketing operation on a monthly retainer, producing broadcast, digital, social media, print, and radio assets in English and Spanish each month. Rather than running a one-off campaign and stepping away, we build a sustained, always-on presence in the Bronx community that keeps behavioral health visible, accessible, and destigmatized year-round. Each month's content is developed with the same cultural sensitivity and community understanding that defines all of Alerta's Bronx work, ensuring BTC's message consistently feels like it comes from within the community rather than being directed at it from the outside. URL: https://www.wearealerta.com/work/bronx-treatment-center ES: https://www.wearealerta.com/es/work/bronx-treatment-center ### MILLER LITE. LATIN AMERICA CAMPAIGN Alerta handled the full creative adaptation of the Miller Lite US General Market campaign for Latin American audiences. We rebuilt the executions from the cultural intent of the original, preserving the brand's voice, humor, and positioning while replacing the culturally specific elements with situations, references, and talent that Latin American consumers could genuinely see themselves in. The result was a campaign that maintained full Miller Lite brand consistency globally while remaining locally relevant in every market it ran in. URL: https://www.wearealerta.com/work/miller-lite-latin-america ES: https://www.wearealerta.com/es/work/miller-lite-latin-america ### WALT DISNEY WORLD RESORT. TWO VACATIONS IN ONE Alerta developed the original creative concept and scripts for the Two Vacations in One campaign, a bilingual platform designed to reframe the Disney trip as a dual experience that no Latin American family should leave on the table. We worked directly alongside Disney's in-house agency, attending production sessions and providing scriptwriting and creative assistance for the TV commercial and multiple social media pieces. The campaign spoke to the specific aspirations and travel motivations of families in Mexico, Argentina, Chile, and Colombia, making the case that combining a Walt Disney World visit with a Disney Cruise was not a luxury upgrade but the obvious way to make the most of a once-in-a-lifetime trip. URL: https://www.wearealerta.com/work/disney-two-vacations ES: https://www.wearealerta.com/es/work/disney-two-vacations ### WALT DISNEY WORLD RESORT. 50 YEARS OF MAGIC Alerta developed an original bilingual creative concept and a full execution strategy to engage US Hispanic audiences with the Walt Disney World 50th anniversary celebration. We created the campaign concept, developed the executions, wrote the scripts ready for production, and contributed a vision for the campaign logo that reflected both the grandeur of the anniversary and the cultural warmth of the Hispanic audience it was designed to reach. The work positioned Alerta as a trusted creative partner for one of the world’s most iconic brands at one of its most historic moments. URL: https://www.wearealerta.com/work/disney-50-years-of-magic ES: https://www.wearealerta.com/es/work/disney-50-years-of-magic ### WALT DISNEY WORLD RESORT. MAMI KNOWS BEST Alerta developed the Mami Knows Best creative platform, an original bilingual social media campaign that centered the young Latina mother in the Disney World story. We built the concept around the cultural truth that she is not just the person who comes along on the vacation; she is the person who makes it happen. From the initial inspiration on social media to the moment she shares the family's experience online, the campaign follows her journey and celebrates her role as the family's vacation planner, storyteller, and memory maker. We developed the full suite of creative executions and production-ready scripts and provided production assistance to bring the concept to life. URL: https://www.wearealerta.com/work/disney-mami-knows-best ES: https://www.wearealerta.com/es/work/disney-mami-knows-best ### GALA FOODS. SABOR DE HOGAR Alerta developed Sabor de Hogar, an original bilingual creative platform built around the emotional truth that food is the most powerful connection to home and culture. We produced the full campaign on location in Limón, Costa Rica, capturing the authentic flavors, people, and moments that give it cultural credibility. We composed original music specifically for the campaign, a sonic identity that carried the warmth and nostalgia of the brand platform and delivered a one-minute hero video alongside social media assets across all required formats. Every element was designed to make Gala Foods feel like a store that belonged to the community rather than one that simply served it. URL: https://www.wearealerta.com/work/gala-foods-sabor-de-hogar ES: https://www.wearealerta.com/es/work/gala-foods-sabor-de-hogar ### MOVE THIS WORLD. EDUCATIONAL PROGRAMS Alerta handled the full transcreation and Spanish language production for 40 Move This World educational videos. We rebuilt the scripts from the educational and emotional intent of the original English content, ensuring every lesson, every prompt, and every moment of connection translated not just linguistically but culturally and pedagogically into Spanish. We produced a full recording session with Spanish language talent, handled all dubbing, audio editing, captioning, and subtitling, and delivered 40 polished 16x9 videos ready for distribution to Spanish-speaking schools and communities. URL: https://www.wearealerta.com/work/move-this-world ES: https://www.wearealerta.com/es/work/move-this-world ### UNITED NATIONS GLOBAL COMPACT. PRINCIPLE 10 Alerta developed the original concept and script for the Principle 10 presentation film and produced it from interview filming in New York through full post-production. We captured interviews with key voices on location in New York City, built the editorial structure around the original creative concept, and delivered a fully produced film complete with animation, original music, audio mixing, credits, and supporting social media assets and static banners ready for presentation at the annual United Nations conference. The film gave the Global Compact's anti-corruption initiative a powerful, credible, and visually compelling voice on one of the world's most important stages. URL: https://www.wearealerta.com/work/united-nations-principle-10 ES: https://www.wearealerta.com/es/work/united-nations-principle-10 ### VIZZY HARD SELTZER. LATAM INTROUCTION Alerta handled the full transcreation and social media production for the Vizzy Latin America launch. We rebuilt the campaign copy in Spanish from the creative intent of the original English scripts, making the product feel light, fun, and genuinely appealing to Latin American consumers rather than like an imported trend being pushed into a market that was not ready for it. We delivered a 15-second hero video, three 6-second cutdowns, and the complete social media and Google ads package across all required formats, with full post-production, animation, and original audio recording handled in-house. URL: https://www.wearealerta.com/work/vizzy-hard-seltzer-latam ES: https://www.wearealerta.com/es/work/vizzy-hard-seltzer-latam ### INTAR. REBRANDING AND LOCAL CAMPAIGN Alerta developed a full rebrand for INTAR and built its digital presence from the ground up. We created original copy for the web and social channels, designed and launched a new website, and took over the ongoing management of INTAR's social media, producing monthly static and video assets that celebrated the performances, productions, and people that make INTAR one of New York's most vital cultural institutions. The monthly retainer ensured INTAR had a consistent, professional digital voice that matched the prestige of the work it produces and the artists it supports. URL: https://www.wearealerta.com/work/intar-rebranding ES: https://www.wearealerta.com/es/work/intar-rebranding ### NATURA. REBRANDING AND WEB DESIGN Alerta developed a complete rebrand for Natura from the ground up, including a new logo, a full brandbook, brand guidelines, and mockups across key touchpoints, and designed the full e-commerce website with original copy. The rebrand gave Natura a visual identity and brand language that positioned it as a premium player in its category, while the e-commerce platform provided a direct channel to its consumers that was as polished and trustworthy as the products it sells. Every element was designed to work together as a cohesive brand system from the logo to the last line of web copy. DELIVERABLES Logo · New Brand Identity · Full Redesign
Brandbook · Complete Brand Guidelines
Brand Mockups · Key Touchpoints
Web Design · Full E-Commerce Platform
Original Website Copy · English URL: https://www.wearealerta.com/work/natura-rebranding ES: https://www.wearealerta.com/es/work/natura-rebranding ### ALLIANCE OF LATINO THEATRES. TEATRO FEST 2023 AND 2024 Alerta developed and managed the full digital marketing campaign for Teatro Fest in both 2023 and 2024 from original creative concept through campaign execution and management. We created all social media assets, wrote original copy for every post and newsletter, managed the campaign across digital channels, and ensured the festival maintained a consistent, professional, and culturally vibrant presence throughout its annual run. By producing the campaign for two consecutive years, Alerta helped build the cumulative brand recognition that transformed Teatro Fest from a well-kept secret into a must-attend event on New York's cultural calendar. URL: https://www.wearealerta.com/work/alliance-teatro-fest ES: https://www.wearealerta.com/es/work/alliance-teatro-fest ### NIGHTLIFE BREWING.SEIZE THE NIGHT Alerta built the NightLife Brewing brand from the ground up. We developed the full creative brand idea, designed the taproom environment, produced video and photo content on location in Miami, and launched the brand across social media with original scripts, copy, static and animated assets, and community management. Media planning and placement ensured the brand reached the right Miami audiences at the right moments, building awareness and community simultaneously from launch day. Every element was designed to work together as a complete brand experience, extending from the taproom walls to the social media feed. URL: https://www.wearealerta.com/work/nightlife-seize-the-night ES: https://www.wearealerta.com/es/work/nightlife-seize-the-night ### BLUE MOON. REFRESH Alerta engineered a production strategy that had never been done quite this way for the brand. We rented the largest and best-equipped studio in Bogotá and divided it into three fully operational sets running simultaneously. We brought in Mauricio Candela (one of the top 200 advertising photographers in the world and a trusted creative collaborator) to direct the primary set and supervise the other two photographers as part of a coordinated operation. Talent rotated across all three sets in a precisely choreographed sequence, allowing the entire 24-execution shoot to be completed in a single production day. Rather than rebuilding sets between shots (which would have taken hours), we changed only the key foreground elements and recreated the backgrounds entirely in post-production through advanced retouching and AI-assisted compositing. Every background the client had envisioned was delivered exactly as approved, tested, refined, and signed off without a single additional production day. We also delivered the 2D animation executions as part of the same engagement, bringing the full creative package home on time and on budget. URL: https://www.wearealerta.com/work/blue-moon-refresh ES: https://www.wearealerta.com/es/work/blue-moon-refresh ### 1POINTFIVE. SPEAKING IN TONNES Alerta's Johann Gamez served as the main producer and set director across all five Speaking in Tonnes shoots. Rather than handing off each city to a separate production company, Alerta coordinated with local production services teams in each market while maintaining full creative and editorial control throughout. Every episode was directed with the same visual language, the same interview structure, and the same editorial tone, ensuring that a conversation filmed in London with an easyJet executive felt as intentional and polished as one filmed in New York with a Shopify leader or in Vancouver with a Breakthrough Energy investor. The result was a coherent, high-quality editorial series that lives on the 1PointFive website and serves as a flagship content platform for the company's relationships with global corporate partners, including All Nippon Airways, Mitsui O.S.K. Lines, NYK Line, Shopify, easyJet, Breakthrough Energy, and Liverpool Football Club. URL: https://www.wearealerta.com/work/speaking-in-tonnes ES: https://www.wearealerta.com/es/work/speaking-in-tonnes ### INTENTION HEALTH CARE Alerta developed the full Intention Health Care brand identity and communication system from the ground up. We built the brand guidelines and visual toolkit that would govern how the new brand presents itself across every touchpoint, from clinical partner materials to patient-facing advertising. We produced TV spots, digital video, static assets, and print materials that launched the brand in the Bronx and surrounding communities, positioning Intention Health Care as a trusted, accessible, physician-led home care option for patients who cannot easily reach a doctor's office. Every piece of communication was delivered in English and Spanish, reflecting the bilingual reality of the communities the brand serves. URL: https://www.wearealerta.com/work/intention-health-care ES: https://www.wearealerta.com/es/work/intention-health-care